LOEWE's top understanding of 💯 Oriental aesthetics

Author: Kurin Release time: 2025-04-12 06:53:03 View number: 164

The combination of "traditional craftsmanship + scene breaking circle" and the top understanding of Oriental cultural aesthetics...

🗣️Inspiration interpretation

🟫The collision of tradition and modernity:

Gobang, as a traditional Chinese chess game, contains rich philosophical thoughts and cultural connotations. The wooden chessboard adopts the intangible cultural heritage "mortise and tenon" craft structure, combining traditional elements with modern design concepts to collide with unique sparks. This is not only a tribute to Chinese traditional culture, but also injects new vitality into the culture of the Oriental market.

🟫Fun and collection value:

Gobang itself is interesting and competitive, and LOEWE's exquisite design and high-quality pine and walnut natural texture materials reflect a low-key texture. The classic Loewe logo is printed on the surface of the chessboard, which not only highlights the brand identity, but also reflects Loewe's commitment to sustainable development and enhances the collection value of the gift box.

🟫The fusion of culture and food:

The gift box contains not only Gobang, but also donut cookies, which cleverly echoes the donut chain design of the brand's Squeeze handbag, integrating cultural experience with food enjoyment, and bringing consumers a more sensory experience.

🟫Practical + minimalist design:

Abandoning more complex craftsmanship, the logo symbol is integrated into it with minimalist geometric lines to strengthen IP memory. The original sense of wood tone highlights the low-key high-end sense of the brand, which is also in line with the "pragmatism" that the brand wants to convey.

🟫The embodiment of the value of gifts:

The gifts are derived from scenes, extending from simple items to diversified scenes such as home art and interactive social interaction. At the same time, the fusion of "new fashion + traditional oriental" conforms to the background of the "Mid-Autumn Festival" to highlight the brand's more uniqueness.

🪐ONE IN's conjecture

This set of "gifts" is not only a tribute to Chinese traditional culture, but also a reflection of the brand's high-end and differentiated strategy. By integrating art, craftsmanship and cultural connotations, we create gifts with more usage scenarios, which not only strengthens the brand culture resonance in the Chinese market but also enhances the scene-based presentation of gifts.