Wax seal
Blank aesthetics + homophonic metaphor/transforming wishes into interactive materials
Using homophonic puns as the design concept, the fish totem is attached to the gift box
🪐Inspiration interpretation
🟥Core symbol decoding
Transforming the legend of "fish leaping over the dragon gate" into a touchable swinging trajectory of the incense hanging; the double metaphor of the word "fish": fertility worship ("fish lurking in the abyss" in the Book of Songs symbolizes abundance); language homophony ("surplus" refers to the continuation of material/spiritual wealth). On the gift box, the upward koi means "surplus year after year, a happy life".
🟥Traditional color matching traceability
Red corresponds to "fire" (yang energy) in the five elements, and white corresponds to "gold" (pure convergence). The two complement each other and embody the balance of yin and yang. At the same time, it also metaphorically represents the modern popular "blank" aesthetics, and forms the image of "snow reflecting red plum" with the molten state of sealing wax, which is in line with the winter intention.
🟥Building a sense of ritual under interactive design
▪️The wax seal is used to seal letters/gifts, echoing the ancient communication tradition of "fish-passing letters"; here, the wax seal is used to write letters, which evokes more emotional resonance among the audience, and the wax sealing behavior itself constitutes a "slow communication" ritual.
▪️The incense hanger concretizes the New Year's blessings into perceptible fragrance and visual beauty, which not only carries the auspicious meaning of traditional festivals, but also meets the aesthetic needs of modern life.
🗣️ONE IN's conjecture
The design completes the transformation from the "year after year" wish to the contemporary life aesthetics through material carriers, which meets the "sunnable" needs of Generation Z for traditional cultural products. At the same time, it reveals the multiple identities of the product from physical entity to cultural carrier. Its essence is the transformation of ancient images into interactive contemporary materials.
♦️Brand: @万礼挑一
(Pictures from the Internet, the above statement only represents ONE IN)
🗣️Hope to provide more people with product selection direction
#Gift customization #Brand gift customization #Enterprise customized gifts #Gift box design #Business gift box #Customized gifts #Gift box packaging #ONE IN #Gifts for customers
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