Margiela · Love Lands in Migration
Margiela · Love Lands in Migration🛬️
“Love in Transit” —— “Love in Transit”
Use flying chess gift box to emphasize that love is not static, but constantly evolving
🪐Inspiration Interpretation
▫️Design Language: Deconstruction and Hidden Romance
In Margiela, “love” is a symbol of mobility; through design, “flying chess” is used to express the migration of love. It is also a metaphor for time and space. The brand’s iconic “blank sense” design is reflected in the chessboard material, which metaphorically represents the unknown and possibility in love.
Flying chess itself symbolizes the “path of meeting”, and the chess pieces are transformed into “tokens” to represent, transforming traditional love narratives into interactive games.
Dynamic love: Emphasizing that love is not static, the classic symbols are alienated and turned into airplane-style chess pieces, combined with Western board game culture, reflecting the new interpretation of festivals in the context of globalization.
▫️Material selection: balance between touch and sustainability
·Contrast between industrial and tenderness
The matte plaster material is matched with the silver metal airplane chess pieces, and the conflict of materials conveys the "gentle core under the cold appearance", which fits the core aesthetics of the brand.
·Expression of long-term value
The use of metal with long-termism not only responds to the demand of young Chinese consumers for sustainable luxury goods, but also metaphorically implies that love needs "long-term care".
▫️Multifunctional aesthetics from a home perspective
Transforming interactive games such as flying chess into home furnishings and collectible artworks, one object with multiple uses, suitable for use in various home environments, highlighting the brand's "not only about objects, but also about experience", and conveying the holiday warmth through game interaction "Love is an unfinished migration, and the chessboard is the proof of arrival", strengthening the value of the gift.
🗣️ONE IN's conjecture
The Qixi Festival flying chess gift box combines traditional cultural symbols with modern fashion language. From cultural implications, design concepts to material selection, it reflects the brand's consistent deconstructionist aesthetics and romantic narrative. Through the collision of materials, design blank and game interaction, the Chinese Valentine's Day is transformed into a "contemporary emotional experience", which not only retains the spiritual core of the festival, but also gives its brand iconic avant-garde temperament. This design is essentially a redefinition of "ritual sense" - love is not only a romantic imagination, but also a creative process of joint participation.
♦️Brand: @Maison Margiela
(Pictures from the Internet, the above remarks only represent ONE IN)
🗣️Hope to provide more people with product selection direction
