Prada Gift·Festival Atmosphere Transformation Gift IP
Prada Gift·Festival Atmosphere Transformation Gift IP
🗣️Inspiration Interpretation:
🔴Combination of Brand Creativity and Fun
By reducing the size of classic items or incorporating fun elements, a sense of holiday surprise is created. The donut-shaped notepad continues this design idea, combining practicality with the brand's iconic sense of humor in the way of "artification of daily objects", which not only conforms to the relaxed atmosphere of the festival, but also strengthens the brand's positioning of "exquisite life aesthetics".
🔴Dual needs of practicality and brand penetration
Although the notepad is a small office supply, it can appear frequently in the user's life scenes (such as desks and office desks), becoming the brand's invisible "daily companion". It subtly deepens the brand impression. In addition, compared with disposable consumables, the notepad has a longer service life and can continuously convey brand value.
🔴The mapping of holiday symbols and emotional resonance
As a symbol of sweetness and sharing in Western culture, donuts are highly consistent with the theme of "passing warmth" of Christmas. Prada conveys its blessing of "sweet life" to VIP customers through this shape, while weakening the sense of distance of traditional luxury gifts and enhancing affinity.
🔴Symbolic narrative inspires more young groups
The cartoon shape and color design of the donut form a dual experience of "practical + beautiful", transforming the festive atmosphere into an interactive cultural symbol, which is easier to spread on social media, stimulating the potential of youth and social communication. At the same time, interesting gifts are also convenient for customers to share in social circles, forming secondary communication and expanding brand influence.
🪐ONE IN's conjecture
PRADA narrows the distance with customers while maintaining high-end tone through "classic elements are interesting", "practical items are artistic" and "emotional symbols are scene-based". It also maintains the topic through fresh elements, and finally achieves a double increase in brand loyalty and market voice.
♦️Brand: @Prada
(Pictures from the Internet, the above comments only represent ONE IN)
🗣️Hope to provide more people with product selection direction
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