GANNI·Alice in Wonderland in Kaleidoscope
GANNI·Alice in Wonderland in Kaleidoscope
"When we rotate the kaleidoscope, it is like Alice falling into the rabbit hole, and we immediately enter a magical and colorful world"
🪐Inspiration Interpretation
⚫️Design concept combined with brand genes
The design inspiration of the gift box comes from the "rabbit-shaped symbol in Buddhist caves" in the Sui and Tang Dynasties in China, which symbolizes peace and tranquility. The gift box pattern combines the images of the sun, rabbits, and flowers, and adds the form of traditional paper-cutting, which fits the theme of the brand's promotion at the time "FACE OF ME" (I hope every girl can fully accept herself, a complex, diverse and wonderful self). The most representative traditional red and black color scheme in China is selected to integrate the traditional Chinese New Year flavor with the brand image.
⚫️Lifestyle combined with childhood memories
Choose "Kaleidoscope + Red Envelope", a classic toy and decoration combined with traditional festival essentials, as a gift, carrying beautiful memories of childhood. The pattern in the kaleidoscope is unpredictable, as if it contains countless possibilities, symbolizing hope and dreams. The pattern seen by each person through the kaleidoscope is unique, expressing that everyone is a unique individual with their own unique perspective and ideas. Combined with the Year of the Rabbit related peripheral products and red envelopes, it fits the festival theme while reflecting the practical value of the product.
⚫️Complex pattern design collides with textured materials
Through the classic red + black color scheme, using elements such as the sun, floral patterns, and rabbit images, combined with cardboard embossing technology, it reflects the texture and high-end feel while delivering a vibrant and interesting design. The magnetic opening and closing method is used to enhance the sense of ceremony.
🗣️ONE IN's conjecture
GANNI's brand style is diverse and unique. It combines Scandinavian minimalism, rebellious spirit, femininity and power, retro and modern, sustainable fashion and other elements to create a distinctive and vibrant fashion brand. By using kaleidoscope elements and rabbit year elements, a vibrant and interesting visual image is created; at the same time, the needs of the target group are met to enhance the attractiveness and value of the gift box.
♦️Brand: @GANNI
(The picture comes from the Internet, the above statement only represents ONE IN)
