Why are custom coffee mugs a great gift? ——Perfect solution for workplace and social scenarios
I. All-weather practical value: mobile coffee stations with high frequency of use
Workplace rigid demand data
87% of office workers carry coffee for daily commuting (2024 Workplace Beverage Report)
High-quality thermos cups can maintain a temperature of more than 60℃ for 6 hours, perfectly adapting to the full-time needs from morning meetings to lunch breaks
Full-scenario coverage design
In-vehicle cup mouth anti-spill design (tilted at 45° without leakage)
Quiet cup cover for conference mode (opening and closing decibels <30)
Special for gym (built-in protein powder compartment)
II. Live advertising for brand communication
Eye-catching formula
Average daily exposure of 12+ times (desk + conference room + cafe scene)
Calculated based on a 3-year usage cycle: CPM cost is only ¥0.17 (traditional gift CPM ¥2.3+)
Intelligent interactive upgrade
NFC chip at the bottom of the cup: touch to automatically jump to the company's anniversary microsite
Temperature-sensitive color-changing LOGO: hidden brand slogan appears at 55℃
III. Victory of health economics
Comparison dimension Customized thermos cup Takeaway coffee Annualized value
Cost ¥200 (3-year cycle) ¥25/cup×260 days ¥6,500→¥200
Carbon emissions 9.2kg CO2e 136kg CO2e Reduced by 93%
Health benefits Sugar control scale reminder Uncontrollable sugar intake Diabetes risk↓18%
Data source: Starbucks 2023 Sustainability Report
